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Digital Marketing 101


There has been a lot of buzz about digital marketing for at least the past decade or so. While the concept of digital marketing is fairly straightforward, there is quite a lot of jargon and different terms associated with it that may be overwhelming for a complete beginner to learn. We’ll try and make it easier to understand. Read on for a basic starter guide to digital marketing.

Digital marketing is simply promoting awareness of a product or service to potential customers by reaching them through the Internet. People consume so much information online these days that it has become absolutely necessary for any business to survive to dedicate at least some time and effort to digital marketing. Some of the most common ways to reach potential customers online are through the use of calls only ads, email marketing campaigns, and social media.

Digital marketing requires at least a basic understanding of SEO, or search engine optimization. In layman’s terms, this means boosting the online visibility of your company’s website, and making sure it appears in the top results when web searches are made. It’s worth taking a comprehensive SEO class from a reputable and knowledgeable resource like Marccx Media to fully understand SEO and how it works.

Creating compelling and engaging content that entices your potential customers to learn more about your company and to share your content is also a part of digital marketing. Technology has made it extremely easy for companies and customers to interact real time, and keeping your customers interested and engaged is the key to sustaining your business.

Social media marketing is one of the newest forms of digital marketing, but when done right, it can give you the biggest returns on investment. There are two ways to do social media marketing: organically or through paid advertising. Organic marketing simply means publishing content about your product or service directly onto your business social media account, whether it’s your business Facebook page, Instagram account, or Twitter.

Paid advertising means paying a certain amount so that your content gets shown to a larger audience than just those aware of your company or brand. The great thing about paid advertising is that you can choose who gets to see your ads by targeting interests, behavior or demographics. It pays to really understand your target audience so that you spend your money wisely when it comes to paid advertising, and get the best and most effective results.

You don’t exactly have to be a computer programmer or tech whiz to do digital marketing, but you should at least be reasonably tech-savvy. It also helps to already be familiar with common terms like links, keywords, search terms and the like.

Digital marketing is a fascinating and exciting subject that can’t fully be covered in just one article (or even ten), but you hopefully have a better understanding now of what it entails and what skills are needed to be an effective digital marketer. If you want to learn more, there are plenty of free resources on the Internet, videos you can watch, and even online courses you can take. Do your research and learn as much as you can so you can be effective and competitive in the world of digital marketing.





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