London SEO Agency - A Look At How Our London SEO Experts Craft A Campaign...
Google determines search rankings largely on the relevancy of your content and the authority of external links that point back to your websites. There are also many other additional ranking signals that determine who gets top rankings such as: website engagement - domain and page-level metrics - bounce rates - mobile readiness - social presence etc.
The goal of our London SEO experts is to get your websites to the top of the search engines by sorting out the 2 major components of search engine optimization namely:
1. On Page
2. Off Page
These elements are further broken down in more detail below.
To kick things off, our London seo agency team will begin your search engine optimization campaigns with the following phases:
Phase 1 - RESEARCH - ON PAGE
Site Audit – Each month we analyse your webpage layout, site content, user behaviour, page speed, visitor acquisition - Traffic - Goal conversions - Bounce rates - Landing page performance hotspots - Calls to action - Content shortfalls
Competitor Audit - We take a closer look at your nearest to determine website metrics, market presence, content quality and keywords ranking performance
Link Profiling – We look at the number of referring domains, quality of referring domains, link relevancy, link co-citations, number of outbound links – own + competitor
Once the groundwork has been carefully assembled, our SEO experts will begin the important step of promoting your
Phase 2 - MARKETING CAMPAIGN - OFF PAGE
A typical campaign will comprise of the following key elements:
- Blueprint - Plan detailing keywords, content and links to be targeted for localised search ranking gains
- Content - Ideas grouped around page/industry relevant target keywords
- Content creation - Fully researched high quality, unique articles
- Content marketing - Distribution across news sites, blogs, social media platforms, video and podcasting distribution
- PR - Syndication across a diverse range of media platforms to generate brand awareness and backlinks
- Blog posts – Targeting product keywords, services, news, community events etc.
- Local citations - Reviews, business directory listings, sponsorship, local classifieds
- Local Structured Data Markup – Highlight review, events, people
The next important aspect of the campaign will centre around building up the authority of your content
BUILDING RELEVANCY - Content Planning, Editing and Writing (Content Marketing)
In search marketing, you need the proper website content to support your campaigns, rank high and drive business.
Unique, valuable information and educational content drives traffic because people want to read it, respond to it, and share it: content marketing.
Our team of London SEO experts and writers craft content that is web-friendly, properly optimised and customised to meet your goals. The team will ensure that your pages are written to attract traffic to your site while promoting your brand and delivering your message.
There is of course a lot more that goes on behind the scenes to ensure that each campaign is a successful one.
Full reports are provided at each phase so that clients know in detail what's happening with their promotions at any given stage. We hope that you've enjoyed reading this article and that it has shed some light into the thinking and practices that go into running successful SEO campaigns.
Please feel free to get in touch with us for further clarification.
Author: Darryl Antonio - MD, Digitalhound Ltd