Online Marketing Consultancy in Chertsey, United Kingdom

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Companies offering Online Marketing Consultancy near Chertsey, United Kingdom

GroupList

grouplist.io

GroupList is an email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.

Services offered

Online Marketing Consultancy

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Contact details

Phone 18003149082
Phone 18003149082

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Digital Marketing Agency

We are a provocative creative agency focused on imagining and building highly-interactive digital user experiences that push the limits of design and development. Thinkers. Doers. Agents of change. A full-service digital marketing agency with passion for ingenuity and innovation in every medium, focused on the user experience and accountable to business results.

Services offered

Web Design Services | Web Development Services | Online Marketing Consultancy

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Contact details

Address 1424 K St NW, STE 300, Washington DC 20005
Phone 2026848984
Phone 2026848984

GenUWin Leads

www.genuwinleads.com

Lead Generation, SEO, Call Tracking, Reputation Management, GMB Heatmap Optimisation, Copywriting, Social Media Presence, Google Ads and much more.
We do what we do best so you can do what you do best.

Services offered

Local Business Lead Generation | Google My Business Optimisation | Websites | Reputation Management | Call Tracking | Online Strategy | Seo Consultancy Services | Copywriting Services | Social Media Consultant | Online Marketing Consultancy

Links

Web   Twitter   LinkedIn  Facebook   GooglePlus   

Contact details

Phone 01732 920010
Phone 01732 920010

Proven Markering

thisisproven.com

Proven are not your typical Marketing Service Provider, instead we provide businesses with highly effective marketing teams, we call PODs which allows our clients to start, restructure or otherwise catalyse their marketing in a relatively risk free, cost effective way.

Services offered

Marketing | Advertising Services | Branding Agency | Copywriting Services | Online Marketing Consultancy | Video Production Services | Business Development Services

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Contact details

Phone + 44 (0) 1392 914149
Phone + 44 (0) 1392 914149

Bangor SEO Company

www.bangorseocompany.co.uk

Bangor SEO Company are a specialised SEO and Internet marketing company based in Bangor, Co. Down, N. Ireland. We are a local SEO Company serving clients in Bangor, Belfast and across the UK and the USA. We offer a range of digital marketing services to include, Search engine optimization, pay per click marketing, affordable website development.

Google PPC

Drive instant traffic to any business with a Google PPC campaign set up the right way to save you money and boost your ROI.

Services offered

Seo Consultancy Services | Advertising Services | Online Marketing Consultancy

Links

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Contact details

Address Enterprise House, 2-4 Balloo Avenue, Bangor, BT19 7QT N. Ireland
Phone 02891 629103
Phone 02891 629103

Ad Ops Guys

www.adopsguys.com

Websites use Ad Ops Consulting Services to outsource their ad operations with relatively lower cost. We charge less than a full-time Ad Trafficker may cost you a month. Furthermore, we can optimize the set of your Ad Networks/Ad Exchanges so that our services will pay the cost. DFP, DFP Consulting, Header Bidding, DFP Consultancy,

Services offered

Advertising Services | Online Marketing Consultancy | Seo Consultancy Services

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Contact details

Address 8261 Manifesto Cir Huntington Beach, CA 92646
Phone 323 786 08 08
Phone 323 786 08 08
Best SEO Service London Logo

Best SEO Service London

SEO Company London

Highly Recommended SEO Services Company in London. We Turn Websites Into Valuable Assets Using Search Engine Optimisation. Contact our expert SEO Company Today.

Services offered

Seo Consultancy Services | Online Marketing Consultancy

Links

Web   Twitter   LinkedIn  Facebook   GooglePlus   Instagram  Pinterest   

Contact details

Address Kemp House, 152-160 City Road
Phone 02031434203
Phone 02031434203
digital-marketing-agency-logo

Digitalhound Ltd

London digital marketing agency

We are an award-winning London digital marketing agency with over 20 years expertise in growth hacking, brand development and traffic generation strategies.

A strongly results focused agency, the team don't do hype or make false promises. Instead, we have built our reputation on delivering consistent results for our clients many of whom are well known brands and local businesses.

Work with us and right from the kick-off we'll tell you exactly what you can expect from us, how we're going to drive results for you and when you can expect to see real tangible results.

Take a look at this recent case study for one of Europe's largest eCommerce retailers here at https://www.digitalhound.co.uk/ecommerce-case-study.htm.

This case study highlights the challenges that the team faced, the approach that we adopted and the actions that were taken to generate the kind of results that you will see on here.

From a significant boost in visitor traffic to actual increases in sales conversions and more importantly overall revenue, the team delivered over and above expectations from our client.

If you like what you've read so far and want to find out more, then call 020 7873 2476 for a FREE no-holds barred consultation to see if we might be the missing piece you need for your business to grow and thrive online.

For general information about us please visit https://www.digitalhound.co.uk/ or for specific expert SEO assistance please see https://www.digitalhound.co.uk/seo-consulting.htm

Link building services

Let our high quality link building services help your websites get top rankings in Google. Backlinks are still an important factor in search engine ranking and our experts will work with you to get your most important keywords and phrases ranked fast. Learn more about our services and how we can help by visiting this page https://www.digitalhound.co.uk/link-building-services.htm now.

Small business SEO

Struggling to find the right help with your SEO? Talk to our small business team on 020 7692 8761 for free and get expert help and the right advice fast! Click here https://www.digitalhound.co.uk/sme-digital.htm to find out more.

Digital marketing experts

Digital marketing experts, Digitalhound have been crafting award winning campaigns for well-known brands and small businesses to drive brand awareness, increase visitor traffic and improve customer retention. With over 19 years of experience behind us, we create fully bespoke, compelling and affordable strategies to help grow your business fast. For more details please visit us here at https://www.digitalhound.co.uk/digital-marketing-campaigns.htm

Services offered

Seo Consultancy Services | High Quality Content Creation | Content Marketing Services | Online Marketing Consultancy | Pr Agency | Social Media Marketing Services | Video Production Services | Web Design Services | Advertising Services | Web Development Services | Content Marketing Agency | Content Creation Services | Copywriting Services | Social Media Consultant | Seo Agency | Branding Agency

Links

Web   Twitter   LinkedIn  Facebook   GooglePlus   Instagram  

Contact details

Address 207 Regent Street
Phone 020 7873 2476
Phone 020 7873 2476

Believe Digital

believe.digital

A full service digital marketing agency, offering SEO, PPC & social media management, Web development & web hosting

Services offered

Seo Consultancy Services | Online Marketing Consultancy | Web Development Services | Web Hosting | App Development Services | Business Development Services | Social Media Consultant | Web Design Services | Copywriting Services

Links

Web   

Contact details

SEOHeights

www.seoheights.com

SEOHeights is the best SEO company in Toronto, Canada. We are specialized in SEO, Paid Advertisement, Social Media Marketing, Email Marketing, Content Marketing etc. These services are handled by experienced marketers, who have rich experienced in the same field. Moreover, we also provide free consultation for all business and free google penalty checking tool for our clients.

Social Media Marketing

SeoHeights has helped its clients to increase traffic generation to their websites. Its efficient and astonishing social media marketing has helped clients yo create awareness of their business services or products.

Services offered

Seo Consultancy Services | Social Media Consultant | Web Design Services | Online Marketing Consultancy

Links

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Contact details

Address 107, 1000 Citadel Meadow Point NW Calgary, AB T3G5N5 Canada
Phone 1-800-961-4952
Phone 1-800-961-4952
Up Online Media London

Up online

www.uponlinemedia.com

Up Online offer professional online marketing services that increase our clients websites traffic and conversions through effective online marketing strategies .

Services offered

Web Design Services | Seo Consultancy Services | Advertising Services | App Development Services | Branding Agency | Graphic Design Services | Online Marketing Consultancy | Social Media Consultant | Video Production Services | Web Development Services | Web Hosting

Links

Web   

Contact details





Featured article

A Beginner’s Guide to Automating Your Email Marketing

Providing a beginner's guide to automating your email marketing. Many people think of email marketing and consider it only for sending out a mass newsletter email to a number of subscribers. Actually, times have moved on and these tools have now become much more sophisticaed and helpful to your needs.

It might not seem like it from the outside but Email Marketing is one of the most effective marketing channels out there. In fact, it is the one that has evolved the most and is seen to continue on improving even as the years pass.

Some people use Email marketing for relatively tame stuff like campaign announcements and newsletters. However, more and more savvy companies out there use the channel to be a responsive tool that deals directly with customer behavior. If done right, it might even net you tremendous engagement and traffic for every content you put up there.

If this is a premise that you find interesting, then you’ve come the right place. Now is the time for you to learn everything that you can about automating your email system so that it becomes a near-semi automatic marketing tool.

What is It?

By concept, an automated email system is something that targets your audience depending on what they did or about to do. To make this concept easier to understand, here’s an example:

Imagine that you, an advertiser, have created 5 different advertisements with each aimed at different demographics. One might be for newcomers to your brand, another for long-time customers, another for first-time purchasers, another for the people that haven’t bought something from your company for quite a time, and another who had bailed on their orders.

Given the rather precise targets that these ads are aiming for, you cannot just publish them for general consumption. The reason for this is because not every advertisement targets a need or concern that all people share.

So, your next best bet is to release them to people who actually hit the conditions that the ad is targeting. And this is where automated email comes into play.

By automating your email marketing system, you are actually letting the platform dictate what kind of marketing a person in your email subscription list gets depending on what they do in relation to your brand.

However, that does not mean that the system is 100% autonomous. You will still have to set things up so that the platform responds properly to customer behavior. Of course, in most automated email platforms, you will have to still create the email ad that the program will send out to your subscribers.

What the platform does, instead, is deal with the more tedious aspects of email marketing for you. On paper, if you have 500 subscribers in your email list, you have 500 opportunities for unique interactions with different individuals. And that is not something that you could do if you choose to send out different email marketing content to different people manually.

Here’s the beauty of Automating your Email Marketing, it can be as complicated or as simple as you want it to be. In fact, there are two types of email automation that you need to be aware of.

The first is the Simple Automation. Here, the platform only uses time-based parameters in deciding what kind of email to send out to recipients. You may use this for time-based events like contests or even anniversaries of when a person signed up to your list. Or even their birthdays.

The second one is the Complex Automation. This one operated on decision-based parameters made by your subscribers and prospects. For example, you can automate your emails so as to boost the sales of a product like, say, an eBook. Your automated email might contain a snippet of that product which eventually leads to people downloading it. You can even use these types of automated emails to set up a “customer” path which gives you an idea as to how that person came across your brand depending on their point of entry.

 

What Can You Do With Automated Email?

 This does beg the question: why should your business need email automation? The premise of automation for your email is rather simple and straight forward. It’s in the application where things get diverse. Here are some of the things that you can do once you have set up an automated email marketing system.

  1. Lead Nurturing

 Email has always been one of the best ways to nurture leads and automating it tends to increase its effectiveness by threefold. With automation, you can send out several highly relevant messages that connect you to your prospect depending on what they have done.

Relevance of message is necessary for your customer to relate to you. The more relevant your messages are, the more likely they will stay in contact with your brand. And even better is that they will be more likely to tell others about you.

  1. Increasing Brand Reach

 It’s often the complaint of many marketers today that their reach on certain social media sites has considerably lessened. Facebook, for example, is not netting the same amount of traffic from prospects across all brands now compared to the past.

That is not to say that social media marketing is dying today. You still are going to get a lot of traction if you post content on Facebook or Twitter. It is just that most of your content there wouldn’t be seen by all in your target market.

However, in email, the frequency and reach you have towards your prospects is something that is always within your control. So as long as the automation is set up right, your emails are always going to land in your prospect’s inbox.

  1. Segmenting for Precision Targeting

 Research has shown that click-through rates tend to increase by 50% if the message is properly segmented. In other words, your content becomes more engaging and responsive if you target it specifically for certain market segments. In fact, going mass market in your appeal tends to harm your brand more than it did in the past.

With email automation, you can make your content target different segments depending on what categories you have put up in the system. For starters, your segments could look something like this:

In practice, it could look something like this: Imagine that you are a toy store owner and your business is offering a discount on all Hasbro products from the previous season. You could segment your emails by gender or send out different emails for those that are fans of My Little Pony, Transformers, and the like.

  1. Streamlining Sales

 Funneling sales has always been a rather tedious task in online marketing. But, by automating your email, you could free up your sales team’s time to focus on the leads that are the most likely to convert.

A lot of automated email platforms allow you to monitor click-through rates and other actions that prospects make when they receive your email. If your sales team know from at least which channels traffic to your website came from, they’ll have an easier time determining which ones are the most interested and engaged with your brand which could easily lead to sales.

  1. Tracking Results

One of the features offered in almost all email automation software is the ability to track and measure the results of your campaigns. The terms might change from platform to platform, but all email automation systems can help you measure how successful your campaigns are depending on some Key Performance Indicators such as:

These metrics can tell you how well your campaigns are doing and in real time. Once you have the data, all that is left to do is to improve on your content so that a healthy return of investment can be seen in the future.

One Important Reminder: The examples above barely scratch the surface as to what you could do with your automated emails. However, they are enough for you to get acquainted with how automated email systems work and what you can do with their most basic of features.

 

Automating Your Email

You might think that automating your email is complicated but is actually not. To set up yours properly, you need to look at four aspects.

  1. Your Plan

As with anything else that involves marketing, you need to lay out the path on how your automated email marketing will become successful. Your automation campaign has to have something to guide it through and this is where your plan will become important.

To lay out your plan for your email automation, what you need to identify is what data you need to automate the process. In other words, you have to identify which customer actions will serve as “triggers” for your emails to be sent to upon activation.

Here are some of the triggers normally used in email automation:

These triggers and conditions form the very foundation of your automation. If you have a plan for which data to use, where it comes from, and how it gets to your email marketing automation platform, your automation would function decently at the very least.

  1. Finding the Right Payment Option

 As far as expenses on your part concerned, Email marketing Automation comes in 3 distinct flavours which are:

The free-to-pay route is ideal for anyone with little to no marketing budget or have yet to make their first steps into the online marketing world. How do you know if this route is best? If your subscriber list contains no more than 500 people or your brand has yet to find a niche in the market, then going for a freemium option is good.

Freemium versions of Automated Email Marketing systems contain the basic functions of that product. In essence, they offer you a bare-bones experience in the hopes that you would upgrade to a paying option later on because, eventually, you’ll outgrow that version’s functionality.

Either way, going free-to-pay is best for getting the hang of the basics of automated email marketing.

At this level, you will get more enhanced features on your dashboard like analytics, campaign monitors, and other KPI reporting systems. Basically, you shift from just creating content to tracking how your market is responding to your campaigns in real time.

Going Mid-Tier is ideal if you already have established a foothold in the market and are seeking to expand on your email marketing’s reach. In essence, if you want to go out of your comfort zone (I.e. your niche in the online market) and want something that guides your marketing efforts to improve the chances of conversions, branding and testing from there-on, then this option is best for you.

At this phase, you get the full product at it was designed for plus all the accessories and auxiliary functions. Of course, you’d have to pay full price to get this version of the program.

Having access to every known feature and functionality in that marketing email automation platform is a good idea but there’s a caveat: if you want to make the most of your expenses, you have to use every feature included there. Think about it: why pay for something in full price when the options you are looking for are found in the free or mid-tier versions?

Going Full Price is highly recommended only if you have a dedicated marketing team and your business deals with a high volume of email traffic. This is also best if you want to give your customers a fully customisable experience in every content that they respond to.

 

  1. Setting Up the Flow

So, after picking the right system for your email marketing campaign, how do you start automating on it? You might think that this is the most complicated part of the process but, in reality, it is a rather straightforward sequence.

What you have to remember is that the system is, well, already there for you. What you have to put in are the triggers which the system AI will look for in order to send relevant content. Once that content is sent out, the system then monitors how people are responding to it.

To make this even easier for you, here are some examples of basic work flows used by most automated email marketing systems.

     Registry

      A Date

      Anniversaries

      Site or Blog Updates

Of course, you yourself will have to create the marketing email content for your system to send out. Marketing automation systems still lack the intelligence today to create marketing content that is really engaging and, well, human-sounding.

The Automation part comes into play in the system determining what kind of email to send depending on what that person does regarding your business.

  1. Measuring Performance

From the sequences above, you can already get an idea as to how people are interacting with your content. You can easily tell which of your emails get the most traction from the different target markets you have. With this information, you can then refine your message to increase its reach or capitalize on your email marketing’s strengths.

However, it is important that you do not rely too much on what the metrics are telling you. An increase in traffic is not worth anything if it does not lead to a more valuable interaction which is your prospects converting into paying customers.

In essence, if the metrics are good but don’t lead to an increase in sales figures or even your brand becoming more visible in the online market, your automated email marketing system is not that really effective.

To Conclude

 At the end of the day, what you could do with your automated email marketing system is truly up to you. There are some companies out there that just use the tool for purely banal marketing purposes but there are those that use the tool to create entirely unique experiences for every prospect they meet.

As such, it is up to you to mix and match features that are available in the marketing email automation program that you use. But always keep this in mind: you are better off learning the ins and outs of that platform and using it for your marketing campaigns than opting to have no automated system at all.

 

 

 



Author: Tommy


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