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Digital Marketing 101 for New Lawyers - What You Need to KnowSetting up a new practice? Here’s everything you will need to consider to get your first clients through the door. Contact us for the full guide.
Setting Up a New Law Practice?
Here’s everything you will need to consider to get your first clients through the door.
So, you are striking out on your own, opening a new practice under your name. It is an exciting time, whether you have just graduated from law school or have some solid years of experience under your belt as an associate at another firm.
Now is the time to build out your business plan. What are the expenses your office will incur? Do you have a partner? Will you have any staff or paralegals who will need pay?
Maybe you have scoped out the perfect office space or are thinking of working out of your home office for a while. But do not forget that you must attract new clients to really get your business going.
How Do I Get My Name Out There?
Bringing those first clients through the door can seem a little daunting. You can start by networking and taking advantage of word of mouth. But what other methods are available for you to let your potential clients know you are available to help them?
Depending on your practice area, buying print ads, billboards or TV/radio spots may seem like a good idea. These marketing strategies can help increase your local exposure but can also get expensive. If you have yet to build a good reputation in your community, these options may not get the results you want.
Your first clients will build a base of good reviews and testimonials. If normal marketing options are out, you may have an alternative.
In today’s legal market, your online presence is a powerful tool for growing your new practice. Without a website and a solid foothold online, you are missing out on a big section of potential clients. Online marketing is especially important for new law firms—your website is your business card on the web. It is where your potential clients and referral sources will go to get an idea of who you are and what you do.
It is not just enough to have a website. People need to be able to find that website when they need a lawyer. So, even setting up a basic site can quickly turn into a time-consuming chore that can eat into your billable hours.
To demystify the process of establishing the online presence of your new law firm, make sure to consider these items:
- Firm Name
- Google Business Listing (Plus Yelp)
- Social Media Accounts
- Analytics Tracking Codes
- Maybe Pay Per Click (PPC)
These Are Just the Basics. Consider a Marketing Company to Make Your Firm Shine.
You tell prospective clients not to handle a lawsuit without a law firm; why would you try to handle a marketing campaign without a marketing firm?
Professional marketers can handle most of the previously mentioned tasks on your behalf so that you can concentrate on getting and winning cases. For a new law firm, a marketing agency is an investment that can pay for itself by bringing in online leads the right way – through organic and paid search.